I'd Like to Make It Clear
Plain Figures is a method of transforming statistical and financial data into figures, tables and graphs that people readily understand.
Have you ever:
- squinted your eyes trying to see the numbers in a PowerPoint presentation?
- scratched your head at a charity leaflet with an indecipherable pie chart titled 'Where your donation goes' ... and set it aside?
- missed discussion at a meeting because you were busy trying to figure out the figures?
- put aside a graph or table, thinking "I'm not good with numbers."?
- what to include: when unsure what numbers are important, people frequently display them all, overpowering the reader with irrelevance.
- which format to use: the choice between text and table, table and chart, bar and pie.
- how to use the technology effectively: computer software generates graphs easily, but the results hide your point behind incomprehensible chartjunk.
- how to explain the information: selecting the right words for titles, columns and captions.
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